I see the London Lite might be gone in the next few months, this is the second free sheet to finally throw in the towel if this proves to be true, Associated Newspapers have been losing a reported £10m a year even though they have a 400,000 circulation. The first to go was Murdoch’s London Paper a few months ago. This leaves the Metro and the recently free Evening Standard the only free titles in the capital.

I got very tired of reading The Metro, London Lite or London Paper, they all follow the same banal formula with bite size news and pictures of cute kittens, I only took it so I could read something on the train or the tube. In comparison The Evening Standard is a proper paper and they have not diminished its pages (amazingly) but made it free and with a 600,000 circulation now compared to London Lite’s 400,000. Ironic that both the London Lite, London Paper and Metro have heavily impacted the Evening Standard but it looks to me ‘what goes around come around’ and I can see The Evening Standard becoming the ultimate winner in this battle.